Everything your solar contractor website needs to be professional, trustworthy, and lead-ready — before it goes live and after every major update.
30
Checkpoints
✓ Use before your site goes live
✓ Use after every major update
✓ Share with your CMART build team
✓ Print or complete digitally
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How to use this checklist: Work through each section before your website goes live. Tick each item as you confirm it. Items marked Critical must be completed — they directly affect whether leads can find and trust your business. Aim for 100% before publishing.
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1. Branding & Identity5 items
Business name is correct — matches your registered trading name and what clients know you as
Critical
Logo is uploaded — clear, high resolution, displays correctly on both mobile and desktop
Critical
Brand colours are applied — matches your business branding consistently across all sections
Tagline or value statement is present — one clear sentence describing what you do and who you serve
Example: "Solar installation and maintenance for Gauteng homeowners and businesses."
Favicon is set — your logo or icon appears in browser tabs
⚡
2. Services & Offering5 items
All services are listed — solar installation, backup power, maintenance, panels, inverters — whatever you offer is clearly described
Critical
Service descriptions are specific — not just "solar installation" but what type, what systems, residential vs commercial
Service areas are listed — suburbs, cities, or regions you cover are clearly stated
This directly affects whether local leads trust that you'll come to them.
Critical
Pricing guidance is included — a price range, starting from price, or "request a quote" process is explained
Brands or products you install are mentioned — e.g. Victron, Growatt, JA Solar, Deye — builds credibility with informed buyers
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3. Trust & Credibility6 items
At least one testimonial or review is displayed — real client feedback with name and suburb if possible
Critical
Before/after photos or project images are included — real photos of your work build far more trust than stock imagery
Years in business or number of installations is mentioned — "5 years · 200+ installations" is powerful social proof
Accreditations or certifications are listed — SAPVIA, PIRB, or any manufacturer certifications relevant to your work
A brief "About Us" section is included — who you are, where you're based, why you started — makes the business feel real and human
CIPC registration or VAT number is visible — optional but increases trust for commercial and high-value residential clients
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4. Contact & Lead Capture7 items
Contact form is working — submit a test lead and confirm it lands in your CRM or email inbox
Critical
Phone number is correct and clickable on mobile — tapping it should dial directly
Critical
WhatsApp button is present — opens a WhatsApp chat to your business number with a pre-filled message
Critical
Email address is listed — not just a contact form; some clients prefer email directly
Thank-you message appears after form submission — confirms receipt and sets expectations on response time
Online booking link is visible — if you use calendar booking, the link is prominent and easy to find
CTA (call to action) is present on every key section — visitors should never have to scroll far before seeing how to get in touch
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5. Technical & SEO Basics7 items
Website loads on mobile correctly — all text readable, buttons tappable, no horizontal scrolling
Critical
SSL certificate is active — URL shows https:// and padlock icon in browser
Critical
Custom domain is connected — your site is live on your .co.za domain, not a generic platform URL
Critical
Page title and meta description are set — includes your business name and primary service + location
Example: "Pretoria Solar Installations | ABC Solar — Residential & Commercial"
Images are optimised — photos load quickly and are not blurry or pixelated on desktop
Privacy Policy link is in the footer — required under POPIA for any site collecting personal information
All links and buttons work — no broken links, no "page not found" errors anywhere on the site
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Work through each section above and tick items as you complete them. Aim for 30/30 before publishing.